A budding writer and a bibliophile by nature, Alisha has been honing her skills in market research and the B2B domain for a while now. She writes on topics that deal with innovation, technology, or even the latest insights into the market. She is passionate about what she pens down and strives for perfection. An MBA holder in marketing, she has the tenacity to deal with any given topic with much enthusiasm and zeal. When switching off from her work mode, she loves to read or sketch.