Nathan Dufour leads Zero Waste Europe’s efforts to make reusable packaging systems a reality in Europe, building bridges between CSOs, new businesses, innovators, cities, academics, investors and policy-makers. A substantial part of these efforts is coordinated through the systemic work done as part of the ReuSe Vanguard Project (RSVP), which started in early 2021. Nathan also co-coordinates the business leg of the BFFP-led We Choose Reuse campaign which, among others, has gathered the support of more than 300 businesses from across Europe.