Roos is a Dutch diplomat working at the economic & climate policy department at the Netherlands embassy in Tokyo, Japan. She holds two BA degrees (in social sciences and law) and two MAs (in international law and linguistics, rhetoric & argumentation). Before her current job, Roos had her own consultancy company for several years, advising, doing research, and lecturing on the topics of persuasion, framing, nudging, cognitive linguistics, negotiation tactics and social psychology. Her interests include environmental policies, environmental law, environmental communication, nature-based ecological innovations, recycling & circular economy, animal conservation, reforestation and landscape restoration. The views expressed in her articles are solely her own and do not express the views of her employer.